Welcome back to Movement Mondays in which we focus on climate-related topics. I typically try to highlight an issue directly affecting a frontline community and then offer an action you can take on their behalf. Today I’m taking a different approach and using this opportunity to shine a light on a wonderful climate newsletter called HEATED.

Emily Atkin

Per their About page, HEATED is “Accountability journalism for the climate crisis,” from climate journalists Emily Atkin and Arielle Samuelson. I started out as a subscriber and am now a paid subscriber because I want to support their in-depth reporting, and I hope you’ll check them out.

Arielle Samuelson

I’ve chosen today’s story because it involves meat and  I haven’t yet addressed the climate impact of eating industrially-raised animals in Movement Mondays.  To be honest, I haven’t thought about it much as I’m a lifelong vegetarian but am guessing at least some of my readers are meat-eaters and will welcome this info as it identifies certain brands making false sustainability claims. At the heart of this story is JBS USA, an arm of the world’s largest meatpacking company, and its fraudulent promise to reach “net zero emissions by 2040,” and the New York Attorney General going after them for this claim. I’ve linked the newsletter below.

Big Meat is lying about sustainability. These media outlets are helping.
Can newsrooms really expect people to trust their reporting if they fund it by spreading misinformation?  by Emily Atkins and Arielle Samuelson. March 6, 2024

Thank you for reading and please share any thoughts or questions in the comments. Note: I scheduled this post before leaving for a national wildlife refuge to see thousands of Sandhill Cranes, so my replies will come later this week. Solidarity! ✊🏽