Zebu and The Onion

         

              
This is what made Zebu laugh hysterically today.
He kept reading bits aloud from this "news item" out of The Onion:  Ad Nauseaum
and since life is scary right now with, well, all that stuff on the news,
I thought I’d share a portion:

McDonald’s Drops ‘Hammurderer’ Character From Advertising

March 6, 2002 | ISSUE 38•08

 
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The discontinued character.

Developed by Chicago advertising agency DDB Needham, the Hammurderer made his debut two months ago and has since appeared in a series of Saturday-morning television commercials, as well as on Happy Meal bags and activity placemats. All appearances by and references to the violent, ill-tempered prison escapee will be dropped.

"Over the years, McDonald’s has successfully introduced a number of new characters whose defining characteristic is a certain measure of comical, criminal intent," said Andrew Perlich, McDonald’s vice-president of promotions. "Such shady characters as The Hamburglar, The Goblins, and the bloodthirsty pirate Captain Crook have all fit nicely into the McDonald’s advertising universe. We had every reason to believe that the Hammurderer, with his long rap sheet of burger-related crimes and his signature cry of ‘Stabble Stabble Stabble,’ would take his place in this proud lineage of McDonaldland mischief-makers."

The Hammurderer’s Jan. 11 debut ad—in which he seizes and devours the McDonald’s Happy Meal Guys, oblivious to their frantic screams—earned poor marks from parents and child-development experts, who feared the spot might send the message to children that killing is acceptable. Several weeks later, more controversy erupted over the promotional coloring book "Shivved In The McRibs," in which the Hammurderer decapitates Mayor McCheese and eats his head. Responding to widespread public outrage, McDonald’s executives defended the coloring book as "not nearly as violent or socially irresponsible as it has been made out to be, given that the Mayor’s head is, in fact, a giant and conceivably edible cheeseburger."

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There, don’t you feel all better now?
                    

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